Author Topic: Psychological decolonization  (Read 7089 times)

90sRetroFan

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Re: Psychological decolonization
« Reply #30 on: April 02, 2021, 01:05:32 am »
http://www.chinadaily.com.cn/culture/2017-10/12/content_33154166.htm

Quote
Uygur faces are finding their way to movie screens, phones, and billboards across China.

Members of the ethnic minority group have facial features that Chinese brands have deemed “attractive,” creating opportunities for talented Uygurs to break into the entertainment business as singers, models and TV stars.
...
Though he cautions that Han Chinese still far outnumber the number of Uygur models, many of his Chinese clients are “looking for a face that have some Asian characteristics, but also have some kind of white Europeanness to it.”
...
In many ways, the shift in beauty standards correlates to a rise in purchasing power. Increased disposable income is a calling card for international brands looking to take advantage of the new market.

The brands bring their own standards for beauty, revealing the Western bias in defining beauty, even in local cultures.
...
A 2012 McKinsey survey of this group found that “this generation of Chinese consumers is the most Westernized to date.”

« Last Edit: April 02, 2021, 01:08:33 am by 90sRetroFan »