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"White lives matter"On October 3, 2022, during his Yeezy SZN 9 fashion show in Paris, West wore a shirt with the script "WHITE LIVES MATTER",[491][492][493] a move described by Forbes as controversial.[491] According to the Anti-Defamation League, the phrase is a white supremacist slogan that was created in response to Black Lives Matter protests against police brutality.[494]
2024 campaignOn the morning of November 4, 2020,[20] West conceded in a tweet that read "WELP KANYE 2024 🕊".[21][22] In August 2021, West issued DONDA merchandise including a "$200 layered t-shirt that features both the presidential seal and the numbers '2024'".[23] On November 20, 2022, West confirmed his candidacy for the presidency in 2024 while answering paparazzi questions, also revealing that far-right commentator Milo Yiannopoulos was working for his campaign.
As a Jew married to a black man, Yiannopoulos says he is amused by being called a homophobe, anti-Semite, and racist. The 34-year-old credits himself with being a game-changer during the 2016 presidential election when he famously called then President-elect Donald Trump, “Daddy.” The then sought-after speaker defied stereotypes of stodgy Republicans, coopting the entertaining language of the left to advocate for conservative issues and personalities.