"Do you consider Yellow Magic Orchestra to be Counterculture?"
This is complicated. In terms of motivation:
they were "tired" of Japanese musicians imitating Western and American music at the time and so they wanted to "make something very original from Japan."[49]
but this ironically made YMO more widely known in the West (due to implicitly Orientalist audiences seeking exoticism):
performing to sold-out crowds during tours in the United States and Europe.[6] The single "Computer Game" had sold 400,000 copies in the United States[6] and reached No. 17 in the UK Charts.
than many of their contemporaries whose more locally limited audience led to them ultimately typifying Jpop to a greater extent in the long-term. This is a recurring phenomenon throughout non-Western pop culture:
1) A producer in a Westernized country tries to be non-Western.
2) Orientalist consumers in the West like the product because it (trying to be non-Western) feels exotic.
3) Eurocentrist local consumers observe the producer's prestige in the West and consequently overrate the producer.
4) The producer, in order to maintain their overrated status, ends up catering more to consumers in the West than to local consumers.
5) The local consumers (continuing to overrate the producer) accept this and hence end up adapting their tastes to match those of their counterparts in the West.
6) Thus the producer who set out to be non-Western ends up Orientalizing the local consumer market instead of genuinely nationalizing it.